The effect of external and influences in innovation diffusion models

Authors

  • Umesh Kumar Gupta Department of Mathematics, M.G. P.G College, Gorakhpur (U.P), India. Author

Keywords:

Innovation diffusion, Fisher-Pry model, Bass model, External influence, internal influence.

Abstract


The aim of this paper is to describe mathematical model which represents the innovation of technology and gives decision about the launching of a new product in the market, making right kind of investment in apropriate right time, pricing the product as it influences the number of potential adopters. This study is very important in changing technological scenario.

Published

2010-06-16